Vote for Top 100 Online Marketers 2009

Recently I found out I was nominated (BJ Cook – @bj) to Invesp’s Top 100 Online Marketers of 2009. I feel honored to be on this list of people as some of them have actually helped shape my own thoughts and approached to marketing over the years. So like any good marketer, I’m starting my […]

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Our Agency nominated as Agency of the Year

It’s been awhile since I last posted, but for anyone who’s been following me throughout my career, this is a great honor in the community of San Diego. Digital Operative was nominated as Agency of the Year in the influenceSD awards. It’s based on teams that have been innovative in the space of social media […]

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Starbucks’ CEO invites us to create content he can amplify

Starbucks’ CEO, Howard Schultz took out a full page ad in the Brand-new York Times last Sunday. Except, it didn’t look like an ad. It was actually an open letter to Americans inviting us to “get more involved” this election season. He asked us to stand together, to be #indivisible, this 4th of July. Howard didn’t ask […]

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Power of Customer Service and Reviews

So today I went to my favorite acai bowl spot here in San Diego called The Big Squeeze. Like any local business the people are always nice, their product is consistent and you feel good about giving your money to a small business owner as opposed to some chain. Well today was a bit different […]

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Hearsay: Great Content Principles for Brands to Follow

I was sent an article, written by Jesse Stanchak, that paraphrases (there’s that word again) Scott Monty’s “social storytelling lessons” speech at NMX Las Vegas. Monty has actually spent the last four years as Global Digital & Multimedia Communications Manager at Ford (a Gold Sponsor of NMX). The article, and presumably Monty’s presentation, shares 4 principles […]

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Sound Startup Advice

Whether we like it or not, as startup founders, business owners, CEO’s, leaders; we sometimes get all caught up in the day-to-day tasks and forget about the basic business details that keep us afloat. After reading the following posts, I was reminded how important these things are on a daily basis. From managing your financials […]

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Hearsay: CNN Money with Predictions for Social Networks

Last week, CNNMoney posted an article entitled: 7 social networks to watch in 2013. What struck me about these new networks is they all seemed to answer one of three needs: I need to communicate with a lot of people. I need to make money for my efforts. I need to say/share more. Do we […]

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Got any Klout?

I seem to have some. At least that’s what this web service seems to think based on some interesting factors like my “influence style.” How do they determine this you might wonder? (taken right from the source) The Klout Score is the measurement of your overall online influence. The scores range from 1-100 with higher […]

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In-House Agencies: Techniques for Effective Content Marketing

Nine from 10 marketing professionals use content marketing. According to Content Marketing Institute, most marketers additionally plan to increase their content marketing investment within the next 12 months. However, only a third of marketers feel their content marketing efforts are effective, and only 5% of those surveyed by CMI have actually a content marketing strategy. […]

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Why You May Not Want To Use Rel=”NoFollow” In Your Magento Website

This seems to be a lukewarm topic since early 2002 in the SEO world and even into today’s present digital landscape. People are on both sides of the fence about “why” or “why not” to use rel=”nofollow” on your internal links. Here’s my POV (point of view for those that despise acronyms.) Why to use […]

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