Why You May Not Want To Use Rel=”NoFollow” In Your Magento Website

This seems to be a lukewarm topic since early 2002 in the SEO world and even into today’s present digital landscape. People are on both sides of the fence about “why” or “why not” to use rel=”nofollow” on your internal links. Here’s my POV (point of view for those that despise acronyms.) Why to use […]

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Traffic does not matter. Stop counting it.

It is so easy to get caught up in traffic numbers. We all want to know how several people are visiting our sites and platforms. But what really matters is sales. Traffic is only as relevant as the people you’re attracting. That means visitors who are interested in your product and therefore more likely to […]

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Top 7 Content Marketing Tips, Lessons & How-To’s

With a hot topic like content marketing, I tried an experiment and searched Google News for that keyword. So what did I find? Some interesting, relevant pieces of news and some not so. I took the liberty of aggregating some of those content marketing news items below: Sequoia pours $24 million into Percolate – Percolate […]

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When in-house agencies should outsource video

Small and mid-sized in-house agencies often find themselves asking their staffs to work on projects outside of their areas of expertise. They might ask the internal public relations associate to “try” creating content for social media engagement, or to have the Photoshop designer “try” to create highly complex video graphics, or to have the copywriter […]

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7 Ways to boost online sales

There are many people and companies selling products online. The mindset of the general public is that the internet is a place that can make a person an overnight success with just the click of a button. Of course, there is a little more to it than just clicking a button and putting a picture […]

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